It has helped us in creating a new delivery channel to sell our Travel product. The main advantages are the simplicity and availability. Customers can now purchase the Online Travel Policies at any time and simply print and go without ever having to visit the company or its branches to obtain this policy. This is the first of many products to come in the near future .Online insurance products is a new concept to Kuwait and we would like to be the leader in this area.

A'ayan used to use static website when I joined it in Jun2005. I believe our partnership with Neshami moved A'ayan to one of the best Kuwaiti investment companies in their websites using CMS. With this technology, not only have we developed our website to a level that we can serve different departments & sectors in A'ayan, but we have also extended this technology to our subsidiaries. We can now easily build a new website that's inheriting A'ayan's themes and news." Regarding the ease of use of the new website:"Our website used to be a static website, which does not allow easy adding or updating without a programmer. Now, adding, updating , and deleting can be done by any staff member who has the proper authority. Since we moved the ownership of our dynamic website from the IT dept. to Marketing dept, our website has been updated daily. There is a great interaction nowadays between A'ayan & its customers through www.aayan.com .

.. Neshami also extended our branch services online to give our customers the ease of online payment, effectively setting us up with a new revenue channel.